Städler Made

Städler Made

Stadler Made is a specialized manufacturer of outdoor pizza ovens and pizza-making equipment, founded by Pieter Städler in the Netherlands. The company operates from Rotterdam, with their manufacturing handled by a third-generation steel company within the Netherlands.

The company’s core product is their Outdoor Oven, crafted from high-quality materials including cordierite baking stones that can withstand temperatures over 1000 degrees Celsius. These stones are specifically designed to create the perfect crispy pizza base

The Stadler Made website serves as both an e-commerce platform and an educational resource. It features:

– An innovative pizza calculator for precise recipe calculations
– A custom yeast measuring tool
– A comprehensive knowledge base for pizza making
– A webshop in WooCommerce

About the project

I’ve teamed up with Stadler Made for a second time to rebuild their digital presence from the ground up. After successfully collaborating on their previous website, this new partnership focused on creating an enhanced platform that combines sophisticated pizza-making tools with a streamlined e-commerce experience.


The collaboration centered on developing two key components:

Interactive Tools

A React-based pizza calculator for precise dough measurements
A specialized yeast calculator enabling smartphone-based measurements
Integration of these tools into the main website architecture


E-commerce Platform
– Implementation of a WooCommerce system
– Integration of the Maker Club membership program
– Seamless connection between educational content and shopping experience


Technical Evolution
The project represents a significant advancement from our previous collaboration, with a complete rebuild focusing on modern web technologies. The new implementation merges React-based interactive elements with a robust WooCommerce foundation, creating a cohesive platform that serves both educational and commercial purposes.

This renewed partnership demonstrates the value of long-term client relationships and the ability to build upon previous successes while implementing fresh innovations.

Recent digital masterpieces

Browse my latest projects, built with care and pixel-perfect precision.